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Be smart, advertisers. Here’s how to approach rising Google brand CPC
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers...
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Search query reports show a huge increase in Google close variant traffic
Google made its most sweeping change to the definition of close variants ever late last year when it announced that queries would now be considered exact match close variants if they were deemed by...
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With loss of Yahoo and image search, Google Shopping search partner traffic...
Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than...
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Paid search trends to watch for the 2019 holiday shopping season
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many...
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The importance of building brand awareness through Amazon advertising
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored...
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How Google close variants brought broad match to every match type
The last couple of years have seen Google make sweeping changes to the definition of search queries which might be deemed close variants. In late 2018, Google announced that any query it deemed to...
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The importance of valuing latent orders to successful Amazon Sponsored...
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer)...
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2020 Google paid search trends that have nothing to do with the pandemic
It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business...
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How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising...
DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its...
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Amazon holiday shopping outlook: A guide for advertisers
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how...
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